Description
In this book Professor Moran comes to grips with a fundamental challenge, and a paradox, which affects American business almost universally. The challenge faces every businessperson who attempts to work with people from different cultural back- grounds. The paradox occurs when the same behaviors that were successful in negotiating with other Americans lead to failure when dealing cross-culturally.
How to Negotiate with Japan, Inc. is not merely a "how to" catalogue of "do's and don'ts." While Bob Moran does prescribe a strong dose of what to do and what to avoid, he also requires the reader to develop a solid foundation of knowledge, ethical behavior, ethnic understanding, and mutual respect.
ISBN:087201410X
