Globality: Competing with Everyone from Everywhere for Everything

Description

Globality will affect everyone and everything and will be visible everywhere. The fastgrowing global brands? Goodbaby. Embraer. Tata. BYD. Cemex. Bharat Forge. The most celebrated business leaders? Wang Chuanfu. Lorenzo Zambrano. Anand Mahindra. Your next favorite car? How about a snappy new Dongfeng? Sound far off in the future? No. It's already here. Over the past twenty years, businesses in emerging markets have learned the lessons of globalization very well, and have applied their great entrepreneurial skills to challenge developed nations. They've begun to shift the economic balance of the entire world... and they're just getting started. This important, groundbreaking book reveals why-and how-we must compete with these relent less, fastgrowing, and extremely talented companies now. The bottom line is simple: If you want your business to stay relevant, GLOBALITY is mandatory reading. ISBN:9780446507998