Description
Going Glocal is very much an exploratory book written by a Malaysian to describe the underlying assumptions and values of culture by using the "emic" process of inquiry (i.e. from inside). It is based on qualitative studies of how culture - which is very much hidden, predefined and taken for granted - has influenced its members to perceive, think, feel and evaluate the world around them.
Drawing from her day-to-day experiences of teaching, training, consulting and counselling with both Malaysian and foreign managers, Asma has documented her observations for the benefit of readers who are managers, professionals, students of culture, consultants and human resource professionals who want to know more about the Malaysian way.
Values and practices at the intracultural level of interactions within the same ethnic group, at the intercultural level with different ethnic groups in Malaysia and at the cross-cultural level of Malaysians interacting with foreign nationals at the workplace are highlighted.
Going Glocal will enable Malaysians to use their own set of underlying assumptions to describe themselves to others instead of allowing others to describe them.
