Enjoy 10% OFF ALL Book Orders Over RM150 *
Buy this product to earn 22 Coins
Grounded Theory: A Practical Guide for Management, Business and Market Researchers by Christina Goulding

Grounded Theory: A Practical Guide for Management, Business and Market Researchers

By: Christina Goulding

Book Condition: Very good
Click here to learn more about Book Conditions

RM35.90

1 in stock

Add to Wishlist
Categories: , , , , , , , Tags: , , , , , , ,

Description

This engaging new book represents a key resource for all researchers who wish to adopt a grounded theory approach for their dissertation or thesis. It offers a detailed explanation of the methodology and contextualises it within the entire research process. Structurally and stylistically it is ideal for both advanced students and researchers.Including the following key features, Grounded Theory- Locates grounded theory within the broader context of qualitative research methods- Compares and contrasts the various grounded theory approaches in an accessible manner- Offers an in-depth case study for students and researchers- Provides a critique of grounded theory methodology and methods.Written from a practical perspective, this text will be essential reading for advanced students and researchers in the fields of organisational and business studies, marketing and management.

Additional information

Weight 315 g
Dimensions 230 × 156 × 12 mm
Publisher

Format

Language

Language

Book Condition

Published Year

Goodreads Rating

No. of Pages

Book Author

ISBN 9780761966838

Related Products