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Groupon’s Biggest Deal Ever

By: Frank Sennett

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RM15.90 RM11.93

1 in stock

Description

GROUPON'S BIGGEST DEAL EVER is the behind-the-scenes account of the rise of coupon giant Groupon and the compelling story of its offbeat founder, Andrew Mason, as he created a juggernaut of online commerce and ignited a consumer revolution. Love him for saving you 50 percent on last night's dinner or hate him for cashing in when he could be losing millions for merchants and investors, Mason-Groupon's thirtysomething CEO-made a huge gamble when he turned down Google's $6 billion buyout offer. But did he make the right decision, or did he blow his big shot? Is he a genius, or is he sitting on a bubble that's about to burst?

With exclusive access, interviews, and documents, Groupon's Biggest Deal Ever has every twist and turn from start-up to IPO and is the real story of Mason's audacious gamble that made Groupon a $16.7 billion online giant.
 ISBN:9781250017413

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Weight 383 g
Dimensions 234 × 154 × 22 mm
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ISBN 9781250017413