Description
From the author of the best-selling Guerrilla Marketing series, here is the received wisdom by "guerrilla guru" Jay Conrad Levinson in the form of 50 basic truths that can make or break your company. This newest addition takes the reader a step beyond do-it-yourself marketing guides and explains how to do it with excellence.
โข Learn when and how to use humor (if ever) in your marketing
โข Discover the crucial difference between profits and sales
โข New ideas for marketing in a recession
โข Wisdom for gaining share of mind, employing guerrilla gimmicks, and using marketing combinations
โข The latest uses of video and television to assure distribution
Critics hailed Guerrilla Marketing as a "veritable plum pudding of marketing techniques and secrets" (Los Angeles Times), and "a source of inspiration for many independent entrepreneurs" (Booklist). Now Guerrilla Marketing Excellence puts it all together in this accessible, informative, and thought-provoking gold mine of ideas for all guerrillas who, by their very nature, go for the gold!
ISBN:9780395608449
