Guerrilla Marketing for Job Hunters 2.0

Do you know why Jay Conrad Levinson and David Perry use the word guerrilla in the titles of all their books and talks? The answer is that guerrillas pursue conventional goals in unconventional ways. Guerrillas, like the achievers who read SUCCESS magazine, have a better perspective on reality than their conventional opponents who tend to pursue their dreams by the book.

Never before have guerrillas had such a competitive advantage.

In the job market, doing things "by the book" is a fairly certain path to disaster and frustration-unless you operate according to the prin- ciples and insights in this book. This book ushers you into the land of conventional goals attained, to reality as it is, rather than as it was. It guides you to a new world that remains unknown to other job hunters-a world in which guerrillas reign supreme. It has been said that in a dog-eat-dog economy, the Doberman is king. We're in that kind of economy right now-and the guerrilla is king.

It takes a lot to be a true guerrilla, and this book provides a lot to accomplish that goal. Wanting to be a guerrilla is part of the job, but the heavy lifting of becoming a guerrilla is in being a master of details. Where do you learn those details? The answer is in the pages ahead. It's not necessarily an easy answer, but it's a correct answer.