Description
A COMPANY FUELED BY PRIDE AND DRIVEN BY A COMMITMENT TO EXCELLENCE
No other company in the world has so successfully integrated Japanese and American manufacturing, marketing, and management styles as Honda. Now Robert Shook traces the creation, history, and growth of this unique hybrid company that has become the fourth-largest producer of cars in the United States.
Going beyond theory to actual management practice, Honda: An American Success Story offers explicit instructions for implementing the Honda management philosophy in American companies. From the assembly line to the bottom line, you'll learn the secrets of communication and motivation, efficiency and productivity, that have fostered Honda's winning entrepreneurial spirit. The result is an invaluable business tool that can put you and your company on the cutting edge of today's world marketplace.ISBN:9780133946284
