Description
Persuading people of our point of view and getting them to back our judgment with their money is what makes the business world go round.
And the sharpest end of the persuasion business is the pitch: that intense and brief period when you get to make your case to the potential client. How you make the most of that opportunity is what this book is all about.
Why are so many people in so many companies so bad at pitching their services to potential clients? Why do so many companies come a close second when they pitch against their competitors? Why? Because pitching for business is the last bastion of amateurism in an otherwise wholly professionalized business economy.
There are hundreds of thousands of books written about how to motivate your staff, how to lead, how to operate more efficiently or how to transform an organization.
And yet there is virtual silence on the single biggest issue facing all businesses: how to pitch and win clients.
Without clients you don't have a business. Without clients you don't have anyone to motivate, you have no one to lead, you have nothing to operate or anything to transform. New business is the genesis of all other things.
Whether you're a sole trader or in charge of a multinational conglomerate, this book will turbo-charge your new business pitch performance. If you want to win more pitches for more clients and beat your competitors more often, How Not to Come Second was written for you.
ISBN: 9789812618306
