Description
For many years the companies and LIMRA have used the word "Synergism"-literally, a "working together" as a key to positive marketing results through the vehicle of an agency system. Recently this magic word is presumed to be an automatic function of insurance agencies. That is not necessarily true..mivalg
A life insurance agency can grow, produce a good volume of profitable business, attract lots of good agents, retain a high percentage of those agents, and get more from each agency representative than any might have been expected to produce alone. With creative synergism, the whole can be greater than the sum of its parts.
However, in the same community the same company might have another agency. This office has the same products, underwriting, sales aids, comparable office facilities, etc., as the successful shop but the results might be dismal.
In that agency, good people who might have succeeded on their own-or certainly in the environment of the more successful office-often fail. Per capita production will be much lower even for the survivors and, of course, profits are small or nonexistent. What happened to synergism? Now one plus one is less than two.
ISBN:0878632034
