Description
Bestselling author Joe Girard knows that salespeople should do one thing: close the sale. Now the world's greatest salesman guides you step by step through the selling process and shows you how to overcome every obstacle and close even the most difficult sale. Here are the inside techniques, fundamental principles, and crucial fine points that many salesmen overlook. Learn how to:
- Win over the procrastinator who wants to "think it over" or who objects "I want to shop around"
- Handle the customer who says "I think I need to talk it over with my wife"
- Convert your office into a billboard to promote your number-one product-you!
- Make a prospect feel "obligated" to buy your product
- Recognize the right times for subtle high-pressure tactics and when to go all or nothing-and close that sale now or never!
It doesn't matter what you're selling-cars, insurance, real estate, securities. Whether you face casual browsers or professional buyers, whether you sell face-to-face or telemarket on the phone, Joe Girard will show you how to become the number-one salesperson in your field!
