Description
Sluggish sales. Shrinking market share. rang return on investment. The symptoms are familiar. And every year, half a million managers are promoted or hired from the outside with a single- and awesome-mandate: to revive an underperforming company or division.
Stanley Goodman faced an identical challenge and met it with extraordinary success. As chief executive officer, he engineered what is considered a classic industry turnaround, doubling sales and profits of The May Department Stores Company, and making it the nation's second largest chain and a top-tier performer in eight years of dynamic leadership.
In How to Manage a Turnaround, Stanley Goodman provides the first results-oriented blueprint for turning any subpar business or division into a winner. It's a highly readable, practical, battle-tested, step-by-step guide to orchestrating and leading a performance turnaround in any firm, in any industry. And it establishes the fact that the abundant turnaround opportunities that exist throughout American industry today are nothing to be ashamed of: they are a normal part of business dynamics, offering exciting potential to the manager as "the art of the possible in business."
ISBN:0029124808
