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How to Outsell the Born Salesman
By: William W. Frank, Charles L. Lapp
Book Condition: Acceptable
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RM11.90 RM10.12
1 in stock
Description
Today's top salesmen are made, not born.This is an age of specialization in selling, too. No longer can the enthusiast master a few basic sales maneuvers, announce, "I'm going to go out there and sell" and expect success to be a sure thing. The skills to meet the complex market conditions of today and make that sale against strong competition are acquired ones that demand concentrated brainwork and prac- tice. But they make all the difference between today's big-money professionals and yesterday's "born sales- man."In How to Outsell the Born Salesman, top salesmen William Frank and Charles Lapp show you how to bring personality, organizational skills, product knowledge, and market know-how to bear on your special problems of moving goods. Through their specific sales suggestions-based on field-tested sales techniques-you can improve your sales performance almost immediately. Among the book's strong points are: a step-by-step method for developing your sales story; pointers on how to adapt a planned sales story to specific prospects; questions you can use to gain acceptance of prospects for your sales proposition; the best ways to ask for an order; and a host of "how- to's" for overcoming objections, handling the price shopper, and outselling the competition. In all, it is a perfect guide to the special kind of satisfaction that comes with making that big sale-day after day, week after week, year after year.
