Description
How to Take On the Media is a comprehensive guide to
maximising your media opportunities and performance.
In print, on radio and on television.
All too often first-time- or even experienced - interviewees fail to get their point across properly. How to Take On the Media will fundamentally change your attitude towards the media. It will break down the aura of intimidation and enable you to communicate with confidence, clarity and control. It might also earn you thousands of pounds worth of free publicity.
How to Take On the Media provides a step-by-step guide to the rules of the game. It explains:
- How to identify a story. How to interest the media.
- How to prepare for an interview.
- How to get your message across. How to deal with difficult questions.
- How to assert your rights.
- How to fight back.
- No one should talk to the media without first reading this book.
Sarah Dickinson is a journalist and broadcaster and a frequent presenter on BBC World Service Radio. She is the founder and Managing Director of Electric Airwaves. Her company helps industry deal with the media, define its corporate messages, both locally and abroad, and anticipate and rehearse reactions to a crisis.
ISBN: 9780297820185
