Description
HOW TO WIN CUSTOMERS is universally recognized as one of the most important books ever written about selling. Well over 14 million copies have been sold throughout the world and it has been translated into eighteen languages.
A former star salesman, now a leading sales consultant and a first class sales trainer in constant international demand, Heinz M. Goldmann is the ideal author of this outstanding guide to creative selling.
HOW TO WIN CUSTOMERS is not just a book about
selling. It is a step-by-step training course - definitive, practical and complete on the improvement of sales techniques. It should be read by everyone concerned with sales and it can also be used for personal evaluation and improvement, discussion groups, and for role-playing exercises on sales courses. No one who reads it can fail to learn from it.ISBN:9780330263016
