Description
Sixty years ago it was a small manufacturer of cheese slicers and adding machines. Today it's a powerful super-corporation at the leading edge of the electronics revolution. Now, noted business authority and writer Robert Sobel penetrates the publicity-shy for-tress of I.B.M. to explode the myths and set the record straight.
• The two brilliant and ruthless men -Tom Watson Sr. and Jr. - who built I.B.M. from the ground up.
• How the Depression and World War II worked to I.B.M.'s advantage.
• The fierce "computer wars" of the post-war decades - clashes of personality and technology, corporations and nations, and in-fighting at the top.
• I.B.M.s reputation as clever imitator rather than great innovator.
• What the future holds.
ISBN:0553237160
