Description
IBM is one of the largest, most powerful and most successful companies in the world. This book gives an insight into the management style that has enabled IBM to achieve this position. It provides a 'model', consisting of a detailed description of how IBM operates in the 1980s. This will be particularly valuable to managers in medium to large companies concerned with management style, for it is as the pre eminent multi-national business corporation that IBM contributes most to management theory. The book draws out a number of key lessons for other companies and also throws some light on the success of Japanese corporations by demonstrating that IBM was one of the first models for their all-conquering management style.
The author examines in detail the major areas and management policies employed by IBM, including:
โข Intrapreneurship'
โข Personal computers
โข Management techniques for coping with bureaucracy
โข Worldwide operations
โข The sales myth
โข New marketing partnerships
โข End-user marketing
โข Personnel policies
The book reviews the historical developments which have led to the modern IBM. This detailed examination of IBM will enable managers of larger companies to assimilate - and adapt to their own use-the most important lessons to be learned concerning management style, and the many problems which may be encountered en route to corporate success.
ISBN:9781850912873
