Description
THE NEXT BIG IDEA IS OUT THEREโYOU JUST HAVE TO KNOW HOW TO SPOT IT Creativity is crucial to business and design success. How do you unleash bursts of creativity, increase occurrences of spontaneity and ultimately find great ideas? Through anecdotes, interviews, quotes, tips, creative exercises and success stories from the biggest corporations in the country, author Sam Harrison shows you how to think outside the boxโthen throw away the box for good. Youโll be encouraged *Listen and observe *Step outside your daily routine *Explore through travel *Find ideas in nature *Break out of ruts *Learn from mistakes *Get past the surface *Connect existing ideas Busy professionals CAN learn how to peek under the mundane to find the magical, to find insights rather than information, and to learn what makes their clients laugh, cry, screamโand ultimately buy."One good idea is all you need to change your life; this book shows you how to find it." โBrian Tracy, author of Getting Rich Your Own Way "
If the best way to find a good idea is to find lots of ideas, then hereโs the best guidebook I know for your hunt."
โBrian Collins, Collins Design
"Exercise for the brain is just as important as exercise for the body. In Ideaspotting , Sam Harrison stretches your mental muscles in a way youโll never forget."
โAl Ries, author of The Origin of Brands ISBN:9781581808001
