Description
'A fascinating exploration of the human tension between seeking new opportunities and protecting the ones we already have'
Michael Gerber, bestselling author of The E-Myth and Awakening the Entrepreneur Within
โข Are you at your best when you have to make quick decisions, or when you have time to think through your options?
โข Would you choose a 100 percent chance of winning ยฃ1,000, or a 50 percent chance of winning ยฃ2,000?
โข Do you spend a lot of time deliberating before making a decision, or do you usually jump right in without knowing all the facts?
โข Do you prefer trying new things, even if they might be dangerous?
โข Do you typically choose your words carefully, or just say what's on your mind without much thought?
By combining research with real-world examples of extreme decision making, The Impulse Factor teaches readers how to thrive when faced with difficult choices. It also provides a clear understanding of why you make the choices you do and the tools to make those decisions change your business and your life.
'Wow! The best books teach you how to see the world in a whole new way. Nick manages to do that in the first ten pages. Brimming with anecdotes and research, this is not a risky choice. Grab a copy'
Seth Godin, author of Tribes
ISBN:9781847374226
