Description
Innovate or stagnate! From the mouths of auto executives and headlines in the business press, companies around the world are being told they must change the way they do business or face extinction. But innovation does not come easily and can rarely be dictated by today's corporate culture-it comes from the people who really manage and operate the business. Surprisingly, companies almost defy their employees to innovate.
In Innopreneurship, authors Gary and Nor- man Lynn show both corporate management as well as individual employees how to create, adopt, sell and implement innovative ideas within the corporate structure.
Innovation is not just about creativity, though good ideas are a dime a dozen. Successful innovation, as this book shows, depends on getting an idea adopted or bought by all levels of the company-a process that really comes down to forging a dynamic link between the changing wants of the customer and the evolving skills, assets and strategic goals of the company and its employees. Most importantly, innovation is about teamwork. Innopreneurship shows both employees and managers how to build a sense of cohesiveness among the different levels and functions of the organization-a critical part of becoming innovative.
ISBN: 9781557382900
