Description
INNOVATION IN MARKETING
These chapters are 'addressed to the busy, able, and responsible men who constantly look for ways of improving their difficult jobs of man-aging the complex and exciting affairs of business in this fast-moving age.
Customers and Businessmen
Change and Business Strategy
Management Myopia
Corporate Goals and Short-run Marketing Tactics
Needed: Marketing R & D
Blue-skies-Planning for Business Survival
Planning and Preparing for Change
The Marketing Development Department
Commercial Research and Management Responsibilities
Communications Bottlenecks in Product Policy and Advertising
Centripetal Marketing
ISBN:9780070373778
