Description
Innovation was cited in The Wall Street Journal Executive Style Survey as one of the five most important books executives read in 1986. Richard Foster maintains that innovation is the lifeblood of any successful business and that it is not a solitary, personal process but can be predicted, facilitated and managed. In this lively and realistic book, Richard Foster tells managers how to:
- know when current products will lose out to the competition
- identify and create the new products that will succeed
- time the products' entry into the marketplace so that you will beat the competition
ISBN:9780671642242
