Description
Inside Secrets of Outstanding Salespeople explores the modern skills high performers use to achieve a high degree of excellence in selling-whether the focus is on products or services. Utilizing a how-to rather than a philosophical approach, author C. Conrad Elnes profiles step-by-step methods to master the 16 selling practices which research has shown to be essential to high performance selling.
Both experienced and inexperienced salespeople will benefit from the "consultative approach" presented here. Providing a clear outline of the organization of successful inter- views, this book helps readers to understand how to use a buyer's psychology to move them towards purchase decisions in the easiest, most favorable way.
