Description
We all know that good advertising works. That much is beyond doubt. But what most business owners don't know is how to write great ads that sell.
In this updated best seller, you'll get the inside track on how to convert your advertising dollar into the most sought after business commodity income.
Learn how to write killer headlines that will instantly grab your prospect's attention. Understand what you must include in your copy and what you must avoid. Discover the power of the call to action and how to use it to great effect. And read all there is to know about the place of creative flair within the borders of the display ad.
This book dispels some of the common myths about advertising and is sure to help you avoid some of the most common mistakes amateur copy writers and some of the professionals - make day in and day out as they sit and wait for the phone, and their cash registers, to begin ringing and why they seldom do.
ISBN:9780957828308
