International Business (12th ed.)

Description

Whether students are advanced undergraduates or are in MBA programs, an international business course is an ideal venue for a varied number of questions. Our hope is that this book will answer these questions about business in different cultures, the impact of geography, why products are the same (or different) across cultures, why people have different practices, the effect of the Internet on international business, and many, many more. There are always new questions, and sometimes there are new answers to old questions. International Business, twelfth edition, is organized into three sections in order to maxi mize its utility to instructors and students alike. The opening section defines the nature of international business and the three environments in which it is conducted, as well as the nature and continuing importance of international institutions and how they affect business. Section Two focuses on the uncontrollable forces at work in all business environments and discusses their inevitable impact on business practice. We devote the final section of the book to a discussion of how managers deal with all the forces affecting international business. In the twelfth edition, we have continued section-opening dialogues to help students better understand what they have learned and are about to learn. ISBN:9780071288439