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International Business: Competing in the Global Marketplace, 11th Ed.

By: Charles W.L. Hill, G. Tomas M. Hult

Book Condition: Very good
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RM89.90

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One way to compare International Business texts are to classify them as either descriptive or analytical. Descriptive texts describe in detail the internationalization process and answer the question โ€” "How does a business go global/international?" Analytical texts,like Hill,discuss the internationalization process but also address why businesses chose to go global and the managerial implications of the decisions.
International Business,3/e: 1) Explains how and why the world s countries differ; 2) Presents a thorough review of the economics and politics of international trade and investment 3) Explains the functions of and form of the global monetary system; 4) Examines the strategies and structures of international business and 5) Assesses the special roles of an international business s various functions.
ISBN:9781260084153

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Weight 1185 g
Dimensions 274 × 216 × 22 mm
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ISBN 9781260084153