Description
The global economy has arrived. In the United States, a dramatically increasing number of not only large corporations, but medium and small firms, are going international, and a growing percentage of overall revenue is coming from overseas markets.
The same is true throughout Europe, Asia, and the rest of the world. As a result, international manage ment, the process of applying management concepts and techniques in a multinational environment, is rapidly gaining importance.
Although there has been considerable historical evolution, the overriding focus of this opening chapter is to examine the worldwide developments of the last few years. The end of the cold war and the onset of the Information Age has created a new world and true global competition.
These developments both create and influence the opportunities, challenges, and problems that managers in the international arena will face during the years ahead.
Since the environment facing international management is so all encompassing, this chapter is mostly concerned with the economic dimensions and the next chapter is focused more on the political, legal and technological dimensions
