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International Marketing Strategies: How to Build International Market Share

By: Erik Wiklund

Book Condition: Good
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RM19.90 RM16.92

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Description

International marketers have to adopt new techniques to gain an edge on the competition. Here is a dynamic guide that shows how you can increase your market penetration.

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Weight 275 g
Dimensions 215 × 150 × 12 mm
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ISBN 9780070701762