Description
Doug Hall is on a Robin Hood-like quest to translate the wisdom he's discovered researching and advising Fortune 500 corporations into practical tactics for small and medium-sized businesses. In Jump Start Your Business Brain, he reveals data- driven strategies for doubling or even tripling the odds of success for your new products, services, sales and advertising. First-person case studies of small businesses successfully leveraging the Eureka! Ranch's Law of Marketing Physics and Capitalist Creativity bring these principles to life.
What Makes This Book Different?
โข It's Based on Data, Not Opinions: This book is based on groundbreaking research detailing the strengths and weaknesses of over 4,000 new products and services and more than 6,000 frontline development groups.
โข It's the Real Stuff from America's #1 Practicing Expert: Unlike business gurus who preach but never practice, Doug Hall personally leads high- intensity Eureka! Inventing projects for the world's top corporations including American Express, The Ford Motor Company, Tropicana, Frito-Lay, Procter & Gamble, Nike, Hewlett-Packard and Walt Disney. Most impressively, he provides a 100% satisfaction guarantee... that has been needed only once in 10 years.
