Description
Competitive survival in today's world demands a more complete understanding of the Japanese way of business than all but a very few American analysts possess. This important book goes beyond generalizations and takes a hard-headed look at the real strengths and weaknesses of the kaisha- the Japanese corporation-that are the driving force behind the Japanese economic surge. Drawing on years of hands-on practical experience as senior members of the Boston Consulting Group K.K. in Tokyo, James Abegglen and George Stalk have written the first insiders guide to the Japanese corporation as competitor.
The Japanese Corporation, they show, is very different today from the Japanese corporation of twenty years ago. In no uncertain terms, they explode the prevalent myth that Japanese companies possess intrinsic and mysterious characteristics that make them invincible-a myth that has provided American firms with a rationalization for not con- fronting the Japanese challenge directly.
ISBN:0063380048
