Description
In today's increasingly specialized and competitive business world, the ability to communicate creatively and persuasively is a crucial job skill. Now there's a comprehensive guide packed with powerful writing and speaking techniques and ready-to-use models to help you commu- nicate better in any situation. Whether you need to respond to a customer complaint ... write a
winning sales proposal ... speak up to your boss... or make an entertaining speech, you'll find everything you need in the Lifetime Guide to Business Writing and Speaking. Written by an expert on business communications, this practical guide gives you all the tools you need to gather support for your ideas, resolve conflicts, and project an aura of authority and
confidence in all your on-the-job interactions. You'll find a wealth of practical, real-world advice; business-tested examples; and hundreds of ready-to-use model letters, memos, and checklists for expressing yourself clearly, concisely, and effectively.
For example, discover exactly what to say or what to write the next time you have to:
โฆ Draw up an ironclad contract
โฆ Generate a results-getting "cold call" letter
โฆ Make a strong presentation to a prospective client
โฆ Write letters of congratulations, sympathy, or reprimand
โฆ Speak to customers with confidence
โฆ Collect on a delinquent account
โฆ Deal with the press and the media
โฆ Clarify company policy
โฆ Revive an inactive client
โฆ Prospect for new business
ISBN: 9780133116069
