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Lonrho: Portrait of a Multinational

By: S. Cronje, M. Ling, G. Cronje

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'The Unacceptable Face of Capitalism':
1973 saw the names of Lonrho, Tiny Rowland and the Cayman Islands splashed all over the front pages of the British press as a result of a boardroom row which not only raised questions about commercial practices but also threw into doubt the whole concept of the 'multinational company'.

Lonrho has grown, largely through the efforts of its executive director, Tiny Rowland, from a sleepy Rhodesian mining and ranching concern into the giant we see today. Rowland's unique ability to do business with the newly independent nations and belief in the future of capitalist investment in Africa led Lonrho into investment all over black Africa, despite its South African and Rhodesian antecedents.

Tiny Rowland has conducted a highly skilful political, financial and commercial balancing act, managing to obscure the contradictions implicit in Lonrho's position as a bridge between the two parts of Africa. ISBN:0904014134

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Weight 163 g
Dimensions 181 × 111 × 18 mm
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ISBN 0904014134