Description
Forty years ago, a small group gathered in a burned-out department store building in war-devastated downtown Tokyo. Their purpose was to found a new company, and their optimistic goal was to develop the technologies that would help rebuild Japan's economy. In this early gathering was a young engineer, Akio Morita, then twenty-five years old. Today, that company is one of the most
powerful and respected multinational corporations in the world-Sony-and Akio Morita is its outspoken chairman. From primitive, early tape recorders to the revolutionary compact disc players of to- day, the Sony story is one of consistently high-quality merchandise and phenomenally successful marketing strategies masterminded by Morita-who realized he would have to create the markets for Sony's unprecedented products. Morita's striking departure from the traditional Japanese business practice of making decisions by committee led to the spectacular success of the Sony Walkman- which was his own idea. And perceiving that Sony's future would be intimately tied to that of the United States, Morita decided to found a U.S. subsidiary, Sony America, and took the highly unusual step of moving his entire family to New York City during its establishment.
ISBN:0525244654
