Description
Technology changes. Financial trends come and go. Marketing strategies evolve. The one constant in business is the need to make good decisions under the burdens of little time and much pressure.
This book takes apart the process of entrepreneurial decision-making and analyzes what separates the good from the bad. It offers a framework for reaching consistent, well-considered decisions. It helps you make up your mind. As one of the sixty entrepreneurs who speak in this book says: "Entrepreneurs do what reflects their inner values. Businesses are the extension of their values, feelings and drives... and of the [translation of their ideas]. I have an idea and now am going to translate that info something which earns money. And because you can't make something out of nothing, you have to make it with sweat and effort and some luck... [but] those ingredients are driven by values. They're only slightly modulated by the outside world."
Ann Graham Ehringer has been involved in entrepreneurial business for more than twenty years. She consults with executives and company owners on strategic thinking and decision-making. She is chairman of two groups in the TEC organization of CEOs and director of publicly traded and private companies. This book is based on her Ph.D. dissertation on the strategic decision-making patterns of entrepreneurs. ISBN:9781563431012
