Description
The transformation of business caused by E-business and E-commerce applications of the Internet and related technologies demonstrates that information systems and information technology are essential ingredients for business survival and success. Thus, this new Fifth Edition is designed for business students who are or will be managers, entrepreneurs, and business professionals in today's E-business enterprises. The goal of this text is to help business students learn how to use and manage information technologies to revitalize business processes, conduct electronic commerce, improve business decision making, and gain competitive advantage. Thus, it places a major emphasis on the role of the Internet, intranets, extranets, and other Internet technologies in providing a technology platform for electronic business, commerce, and collaboration within and among inter-
networked enterprises and global markets. This is the E-business enterprise perspective that this text brings to the study of information systems. Of course, as in all my texts, this edition:
โข Loads the text with real world cases, examples, and exercises about real people and companies in the business world.
โข Organizes the text around a simple five-area framework that emphasizes the IS knowledge a business end user needs to know.
โข Distributes and integrates IS foundation theory throughout the text instead of concentrating it in several early chapters.
โข Places a major emphasis on the strategic role of information technology in gaining competitive advantage, supporting electronic business operations and decision making, and enabling electronic commerce and enterprise collaboration.
