Description
Companies the world over are facing low profits and losses because of overcrowded markets and intense competition. This book examines what happens when managers work to make their companies profitable and their industries healthy. At its core are four case histories that follow specific investment projects from their inception to their approval by top management. Managing the Resource Allocation Process is the definitive examination of strategic investment from the viewpoint of the people who run the company-the CEO and principal officers.
ISBN:0875841287
