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Marketing

Marketing

By: C. Northcote Parkinson, M. K. Rustomji, Walter E. Vieira

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Description

It is not only important to manufacture a good product or to provide efficient service, but it is equally important to sell it. The knowledge of marketing has become one of the keys to success in the business world. In this book, complex marketing principles and ideas are explained in an easy-to- understand and practical style for the benefit of executives, managers, students and laymen.

Additional information

Weight 162 g
Dimensions 188 × 127 × 9 mm
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ISBN 9971404524

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