Description
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the โFour Pโs of Marketing,โ Philip Kotler, explains how marketers can use technology to address customersโ needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing,
ยท Artificial Intelligence for marketing automation
ยท Agile marketing
ยท โSegments of oneโ marketing
ยท Contextual technology
ยท Facial recognition and voice tech for marketing
ยท The future of Customer Experience (CX)
ยท Transmedia storytelling
ยท The โWhatever-Whenever-Whereverโ service delivery
ยท โEverything-As-A-Serviceโ business model
ยท Internet of Things and blockchain for marketing
ยท Virtual and augmented reality marketing
ยท Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business,
Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
ISBN:9781119668510
