Description
The M+E Handbook Series provides concise and comprehensive coverage of a wide range of subjects in business, finance and law.
The M+E Handbooks are clearly structured for ease of use, fully up to date, and ideal for students and professionals who want to grasp the essentials of a subject quickly and thoroughly.
Marketing Sixth Edition
โข provides a concise but extensive, and a theoretically sound but practically oriented, coverage of marketing in a fast- changing social and economic environment
โข offers a balance of product and social and professional services marketing
โข provides an up-to-date account of: product/service planning and pricing; consumer and corporate buying behaviour; campaign planning, evaluation and research; analysis methods; and marketing mix
โข updates the material on advertising codes and standards, agencies, media costs and selection, sponsorship, and the public interest
โข also updates direct marketing, electronic shopping, shelf space issues, private branding, discount stores, network marketing, and international marketing issues particularly legal and political factors
โข is of particular value to HNC/HND, CMS, DMS and first-year degree students; and those on professional courses such as the CIM and CAM Foundation
