Description
How do we get you moving?By placing you'the customer'in the driver's seat.
Marketing introduces the leading marketing thinking
on how customer value is the driving force
behind every marketing strategy.
ISBN:9780733975776
RM35.90 RM17.95
1 in stock
Weight | 2013 g |
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Dimensions | 276 × 225 × 35 mm |
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Book Author | Philip Kotler, Linden Brown, Stewart Adam, Suzan Burton, Gary Armstrong |
ISBN | 9780733975776 |