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Marketing 7th Ed.

By: Philip Kotler, Linden Brown, Stewart Adam, Suzan Burton, Gary Armstrong

Book Condition: Moderate pen markings, Good
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RM35.90 RM17.95

1 in stock

Description

How do we get you moving?
  
By placing you'the customer'in the driver's seat.
 
Marketing introduces the leading marketing thinking
on how customer value is the driving force
behind every marketing strategy.
ISBN:9780733975776

Additional information

Weight 2013 g
Dimensions 276 × 225 × 35 mm
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ISBN 9780733975776