Description
Changing technology, multinational competition, and shifting economic and political forces are but a few of the many factors marketing managers must contend with when making decisions. Because marketing is a very involved and complex activity, organizations need to develop processes for coordinating the various decisions and activities to ensure a common purpose and direction.
This book provides both graduate and post graduate students of marketing management with the opportunity to apply their knowledge of marketing concepts and tools to a variety of real marketing problems.
The information in this book will provide marketing management students and executives with a valuable learning experience. It has been our experience that by being able to confront actual problems faced by marketing managers, students quickly see, through in-depth analysis, the excitement as well as the challenges of marketing.
ISBN:9789837203884 
