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Marketing Management, 10th Ed.

Marketing Management, 10th Ed.

By: Philip Kotler

Book Condition: Moderate annotations, Good, Highlighter markings
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RM49.90

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Description

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. 
 ISBN:9780130156846

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Weight 1393 g
Dimensions 253 × 202 × 34 mm
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ISBN 9780130156846

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