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Marketing Management 11th Ed.

Marketing Management 11th Ed.

By: Philip Kotler

Book Condition: Very good
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RM35.90

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Description

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
ISBN:9780130497154

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Weight 1381 g
Dimensions 253 × 202 × 29 mm
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ISBN 9780130497154

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