Description
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.HIGHLIGHTSExplore marketing mix with MTR FoodsUnderstand customer value with India's e-commerce space and Flipkart Delve into the world of Information System and data utilization with Starbucks and AmazonLearn to leverage corporate trust and technology strength in the B2B market with Zicom Comprehend marketer's challenges and complexities with Facebook's strategies in India and ChinaMahindra & Mahindra explains consumer segmentation strategiesKellogg's Corn Flakes shows the way to find market for a product Fevicol demonstrates how to reinvent brand and sales Oreo illustrates the advantages of effective integrated marketing communicationComprehend digital marketing with Wonder CementUnilever shows the way to build brand and market with holistic marketing initiativesISBN:9789332587106
