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Marketing Warfare

Marketing Warfare

By: Al Ries

Book Condition: Good
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RM21.90

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Description

The authors of the bestselling Positioning: The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won. ISBN:0070666008

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Weight 254 g
Dimensions 203 × 134 × 15 mm
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ISBN 0070666008

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