Description
Business as usual is bust. In industry after industry, the old guard is cutting back and losing ground. Meanwhile, organizations that we once dismissed as upstarts, wildcards-mavericks-are making waves and growing fast. There is a reason, in an age of hyper competition and non-stop innovation, the only way to stand out from the crowd is to stand for something truly original.
That's the lesson behind the companies, executives and entrepreneurs you'll meet in Mavericks at Work Winning companies don't just sell competitive products. They stand for important ideas ideas that shape the future of their industry, ideas that reshape the sense of what's possible among customers, employees, and investors:
Mavericks at Work offers a bold new line of sight into the future of business and exciting new answers to the timeless challenges facing leaders in every field: how you make strategy, how you unleash new ideas, how you connect with customers, how your best people achieve great results. Who are these mavericks? They are break-the-mold business units inside giants such as IBM and Procter & Gamble, as well as high-profile innovators such as HBO and Pixar. They are Internet banks and gold mines, fashion retailers and funky sandwich shops Together, they are creating an inspiring agenda for business-an agenda that every business can put to work.
ISBN:9780007244065
