Description
THE EXECUTIVE'S GUIDE TO HANDLING THE MEDIA
This book will make you a more powerful communicator. If you know how to handle and use the media to your advantage, you will get invaluable positive free publicity worth many millions of dollars. And, when the unthinkable does happen, you will be able to control the damage, instead of suffering huge losses.
The media is the #1 influence on how people perceive the world around them. Those who understand how to use the media will be more successful than those who don't.
"10 seconds exposure on TV can change your future for better or worse. Make sure it's for the better!" IAIN EWING
This book will teach you how to:
1. Make the Power of Television Work for You
2. Get the Most Out of Radio
3. Use Publications To Spread the Word
4. Control the Telephone Interview
5. Manage the Media in a Crisis
6. Be Prepared for the Ambush Interview
7. Achieve Your Goals at the Press Conference
8. Sell Your Message and Gain Positive Mindshare
Also: 13 feedback checklists so that you can improve constantly.
