Description
Featuring a new introduction by the author that considers the impact of technology & the electronic environment, this seminal history of mass marketing is an account of how the USA became the world's first & foremost consumer society. Considering the roles of demographics change, advances in transportation & communication & corporate culture, Tedlow illustrates the dynamics of competition by recounting the epic confrontations between Coke & Pepsi, Ford & GM, A&P & its rivals, & Sears & Montgomery Ward. ISBN:9780465050246
