Description
KONOSUKE MATSUSHITA was born in 1894, the youngest of eight children of a farmer. Undeterred by chronic illness and meager funds, he started his business in a single rented room. He went on to build one of the biggest and most respected electrical appliance firms in the world.
This volume, containing his observations and insights over the years, is testimony to the quality of experience that has helped make Mr. Matsushita the manager par excellence in Japanese, and world, industry. He says: "Eighty years have passed since I became an apprentice at the age of nine. I have watched the world change, and through it all, I have accumulated a great deal of experience. No matter how chaotic the world may seem, I am convinced that one can improve his management techniques and make his business prosper."
His philosophy of business is idealistic, and it is inspired by an almost religious sense of mission. It centers on people, on his earthy, realistic understanding of human nature. This combination gives his comments on business a vital immediacy.
Not for Bread Alone offers the serious business man valuable hints, some of them so common sensical as to be unorthodox, on conducting himself and guiding his company to prosperity, as well as maintaining personal balance and integrity in the process.
ISBN:4569210899
