Description
With all the assurance and insight that comes from operating at ground zero of the digital explosion, expert Walid Mougayar hands you a well-marked blue-print for leading your business through the perils and into the prosperity of the Digital Age.
Knowledgeable, hype-free, valuable. That's Opening Digital Markets, the first complete battle plan for business strategy on the Internet. Written by a practitioner respected worldwide for leadership in Internet commerce planning, Opening Digital Markets gives you real strategies and tactics for penetrating business's newest front. And it shows you exactly why this is a war that you must fight.
Surveying terrain that's light years beyond other books" "gee whiz" view of business on the Internet and skirting shallow clichés, Opening Digital Markets contains original, professional, and profitable examples, insights, guidelines, and self-surveys that you can put to work in your business today. And this book will show you why you must get into action.
ISBN:9780070435421
